Timbamerchant se fundó en el año 2000 como una compañía independiente, principalmente para importar, distribuir, vender y promover Timba, en ese tiempo la nueva forma de música popular bailable urbano de Cuba. Después de cerrar en 2006 por las razones que encontrará en nuestro «Historial Temprano» vinculado a continuación, TimbaMerchant reabrió sus puertas en enero de 2017.
La misión es esencialmente la misma que antes, pero se ha ampliado a medida que Timba se acerca a su trigésimo cumpleaños. Sin dejar de encontrar lo mejor de la Timba contemporánea y la Salsa cubana, nuestro objetivo es reunir un extenso catálogo de música popular y folklórica afrocubana clásica de todas las edades.
Actualmente tenemos licencia para vender títulos digitales de los catálogos Bis Music y EGREM y estamos explorando contratos con otras casas discográficas.
En junio de 2018, Timbamerchant se convirtió en una sociedad limitada. En septiembre de ese año lanzamos el CD compilatorio de Adalberto Álvarez, Casino … el baile popular, nuestro primer lanzamiento bajo el sello TimbaMerchant.
TimbaMerchant es un especialista en música afrocubana, orientado particularmente a las personas que no quieren distraerse con otra música cuando navegan o buscan encontrar lo que quieren.
Seguimos siendo independientes de todas las demás partes interesadas. Las reseñas y recomendaciones de música que encontrará en el sitio son opiniones honestas dadas de buena fe, informadas por casi treinta años de inmersión en esta música. Como tal, colocan la promoción de la música en la que creemos por encima de cualquier otra consideración. Los usuarios del sitio pueden discrepar y también agregar comentarios si lo desean.
If you’ve got this far, you probably know what Timba is. In case you are still wondering, here’s a brief explanation.
The term was coined by NG La Banda’s leader, José Luis Cortés. It describes a hybrid music that took shape in 1989 with the release of their seminal LP, «En La Calle.» Cortés was a former member of both Irakere and Los Van Van, bands which  had pioneered different strands of Cuban music in the 1970’s and ’80’s. Los Van Van was, and is, a popular dance band, while Irakere pioneered Afro-Cuban Jazz-Funk fusions. Drawing on both and with no shortage of their own ideas, Cortés and his band  created a new music. Timba was, then, at its inception, very jazzy popular dance music. 
The original group was a talent concentrate. It included several musicians who went on to form their own ground breaking bands. Both Issac Delgado as well as polymath Giraldo Piloto, who founded Klimax, were original members.Though not world renowned as a band leader, Feliciano Arango also revolutionised bass playing in Cuban music.
The ingredients drawn upon by NG La Banda and those they inspired, were diverse. Timba draws on Afro-Cuban roots while simultaneously looking overseas for fresh inspiration. It tends to use folkloric Guaguancó clave as its fundamental structure rather than the Son clave found in Cuban derived music such as Salsa. Characteristic of the genre are an expanded number of musical gears, compared to Salsa or Son,  in which various instruments change pattern, role, or cut out altogether. Switching  between these can add enormous emotional charge and dynamism to the music.
Timba places less restraint on its rhythm sections both in composition, division of labour and improvisation. Trap drums are usually added to traditional percussion, and though solos of any kind are rare, musicians are often much freer to improvise than traditionally. 
From outside, several prominent Timberos cite Earth, Wind and Fire as a principle influence. In truth, elements of contemporary American Jazz, Funk, Hip-Hop, Rap and Rare Groove and others, have transformed the traditional Cuban song structures, instrument patterns, vocal styles and much more.
These numerous ingredients have given enormous scope for individuality among Timba’s proponents. In its most creative phase bands would often create new sounds for each recording. Though certain techniques and styles have come to be associated with it, Timba is, then, a highly diverse genre loosely identified by time and circumstance, heritage and influence. It is accurately described as an «intergénero,» a crossbreed fusion of multiple genres.
Early in the Castro regime, talented youth were streamed into specialist academies, including those dedicated to musical training. The unequaled quality of musicianship evident in Timba is a result of this. But far from elitism, no less important was the way in which Timba took the lives and experiences of ordinary Cubans and turned them into art.
I contend that the decline in the quality of much modern Timba flows from the commercial orientation of many bands to both a foreign middle class audience and a new, aspiring urban Cuban middle class stratum. While the former tends towards a narcissistic dance culture for which music is reduced to a prop, to cure the ills of Stalinist bureaucratic nationalism, the latter looks to individual advancement and capitalist restoration rather than completion of the socialist revolution. This coincides with a divorce of the relatively affluent musicians from their traditional poverty stricken audience and inspiration. Often today, though not always, reference to the street or the neighborhood sounds decidedly contrived. Iconic band Los Van Van, meanwhile, recently covered one of their 1980’s classics, La Habana Sí, replacing the lyric «La Habana socialista» with «La Habana siempre lista.» While it is undoubtedly true that to call La Habana  socialist is  a lie, the abandonment of pretense for their audience is significant.
En La Calle

José Luis Cortés
y NG La Banda

Hey, You, Loca Carátula original
David Calzado y La Charanga Habanera

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